Thanks to Apizee, Crédit Agricole Normandy digital bank agency humanize their online customer meetings
Crédit Agricole digital bank agency selected Apizee solution to communicate with their customers through web-based videoconference. Solution spans web-based text messaging, audio and video calls and gives a more human touch to digital customer relationship. Customers feel more comfortable, online banking services turn innovative and convenient.
Web sites have become fully-fledged customer relationship management devices. However, many people are still reluctant to give away the personalized human relation they had with their personal adviser. It’s particularly true in the banking sector, where digital bank agencies are thriving but often deal with their customers in a rather impersonal way.
With Apizee, online meetings « just as in any traditional agency »
The startup Apizee fulfills bank customer expectations for convenient, personalized, quick and “human” online services. Its text messaging and videoconference solutions enable innovative online communication: conversations can start by chat then seamlessly move on to video calling or screen sharing.
For a financial adviser and his customer, online meetings turn to just as real conversations. Screen sharing, for example, lets the adviser show a contract proposal, help him subscribe to an offer or fill a digital form, bringing online all his value added.
Those « just as in an agency » meetings convinced Credit Agricole Normandy
At the beginning of 2016, Credit Agricole Normandy launches the new version of its digital banking website: www.normandie-direct.fr. Mickaël Kuc, head of digital at Credit Agricole Normandy explains: « Each of our online bank adviser manages his own customer portfolio in a very personalized way, just as in any traditional agency. Because of this we really wanted to offer our customers as many communication channels as possible. Thanks to Apizee, we’re offering a videoconference capability that is reassuring to our customers”.
As of today, 7 advisers manage hundreds of customer accounts and are available for videoconference-based meetings thanks to Apizee.
Integrating Apizee to our digital banking website was simple and straightforward. No IT server needed to be deployed, everything being hosted by Apizee. A major asset compared to the solution we used previously, which had us operate and maintain a dedicated server within our data center.
Mickaël Kuc, Head of digital CA Normandie
Crédit Agricola developers integrated Apizee in a matter of a few days. Advisers dedicated to the agency digital customers have adopted the tool in no more than half an hour with great ease.
Michel L’Hostis, Apizee co-founder and CEO, adds: “With our solution, bank agencies achieve two goals at once: they embrace the digital revolution and differentiate from competition with modern communication tools. They go beyond online banking pure players by providing their customers with remote and convenient services that preserve human contact.”
Credit Agricole Normandy now considers testing the solution with the corporate website of a physical agency in Caen. It’s worth mentioning also that Apizee is already supplying ten other Credit Agricole regional banks with their solutions, proving once again their value-added for the sector.