Customer relation

Customer effort score visual assistance

Customer loyalty is a major issue for companies. But what really keeps a customer? According to Gartner, it is the level of effort that the consumers have to deploy to interact with a brand that would impact their loyalty level. In this article, we will explain the Customer Effort Score, its importance for customer retention and how to optimize it thanks to visual assistance....

Read More
Relation client dans l'industrie

The manufacturing sector is facing increasing competition. In these circumstances, focusing only on the products delivered is not a viable strategy for companies in the sector. At the same time, customer satisfaction becomes a new performance driver. For this reason, manufacturers must focus on customer relations. Customer service is an essential component for customer loyalty and company growth. In this article, we propose you to...

Read More
trends customer relations 2022

The pandemic has deeply transformed the business of companies and caused major changes in consumer behavior. In 2021, companies had to consolidate the digital transformation, launched in 2020 for most of them, to meet new customer demands. To do so, brands have adopted relevant strategies and implemented innovative solutions to optimize customer relations. The customer relationship in 2022 will be placed under the sign of...

Read More
Service client centre de profit

Essential to the business of most companies, customer service is often perceived as a cost center, and rising customer expectations in recent years have further accentuated this perception. Customers have become more demanding, more informed, and more volatile. According to a Hubspot study that surveyed customer relationship professionals in companies around the world and of all sizes, 93% of them consider customer expectations to be...

Read More
five moments of truth customer

Providing an optimal and satisfying customer experience is essential for brands today. To achieve this, they must not only provide quality products and services, but also create an optimized and fluid customer journey. Indeed, a satisfied customer is much more likely to renew his purchase and to talk about it around him. The customer journey is a series of decisions. Each decision taken by a...

Read More
video call use cases

The video call is a means of communication known by all. But when it is used by businesses, video calling also becomes a tool to improve customer relations. More specifically, video allows brands to enrich their omnichannel strategy and offer an exceptional experience to their customers. The reason why video calling is so interesting is because it can be easily deployed in a multitude of...

Read More
Ask a demo