Top 100 Customer Experience Influencers to follow

Customer experience and customer service are critical drivers of business success. While much attention is given to global brands and high-profile industry voices, many European leaders in these fields remain underappreciated despite their immense contributions.
At Apizee, we believe it is time to shine a light onthe individuals who are shaping the future of CX and customer service across Europe—professionals whose work ensures customer satisfaction and drives long-term revenue growth. To compile this list, we followed a thorough selection process that considered multiple factors. We analyzed industry recognition, thought leadership, social influence, and direct impact on customer experience innovation.
We are excited to share this list with you and recognize these outstanding professionals. We hope this report sparks meaningful conversations, fosters collaboration, and ultimately contributes to the continued advancement of customer experience and service excellence.
Discover the top CX influencers in Europe you should definitely be following :
Claire Boscq, CX Activator and founder of JCX Alliance, shares her unique approach to wellbeing-led customer experience. Discover her vision in this new Apizee CX Voices interview.
[CX Industry Voices] Interview with Claire Boscq
25 Jun 2025
Call Centre Helper’s Xander Freeman spoke to Charles Kergaravat, CMO at Apizee, about the rise of video chat in customer service.
The rise of Video Chat in customer service
20 Jun 2025
Simon Macklin from Salesforce, explains how AI and human empathy combine to shape the future of CX. Discover insights in the latest Apizee CX Voices interview.
[CX Industry Voices] Interview with Simon Macklin
19 Jun 2025
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