What is an Expectation Gap?

An expectation gap is the difference between how a customer perceives something and how it actually works, or is delivered. This can be problematic because it can lead to unhappy customers and loss of business.

1. It helps you be more honest with your customers and prospects.

2. It allows you to set realistic expectations for yourself, your team, and your company.

3. It helps you avoid disappointment when things don't go according to plan.

One example of an expectation gap would be the launch of a new product. The company may have developed their product in a way that makes it seem like it is revolutionary and completely unique, but when released, its actual functionality ends up being much more similar to other products on the market.