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About ORPI Anthinea   Incorporated in 1997, ORPI Anthinea is a group of 3 real estate agencies located in Southern part of France in Agde, Béziers and Marseillan. Affiliated to the national ORPI network, the group sells and rents real estate goods and provides fiscal optimization services.   Business objective: streamline digital customer relationship management   Digital is a strategic lead generation channel for ORPI Anthinea with more than 75% of new potential buyers coming either from the corporate website or from...

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1 - Define objectives upstream   Before searching for a technical partner, define your business objectives: are you looking for new leads ? new paying customers ? trying to transform more visitors into buyers? differentiate ? modernize your brand ? reduce time spent by agents on the phone? All those objectives are obvioulsy valid, they only depend on you. But in any case, no projet may succeed without clearly taking the time to defining objectives...

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