Customer experience is a key element of brand strategy, as it is one of the major challenges in building customer loyalty. But the customer experience cannot be separated from the employee experience. In this article, we will explore the links between customer experience and employee experience as well as some ways to improve employee engagement....
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The pandemic has deeply transformed the business of companies and caused major changes in consumer behavior. In 2021, companies had to consolidate the digital transformation, launched in 2020 for most of them, to meet new customer demands. To do so, brands have adopted relevant strategies and implemented innovative solutions to optimize customer relations. The customer relationship in 2022 will be placed under the sign of...
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