Providing an optimal and satisfying customer experience is essential for brands today. To achieve this, they must not only provide quality products and services, but also create an optimized and fluid customer journey. Indeed, a satisfied customer is much more likely to renew his purchase and to talk about it around him. The customer journey is a series of decisions. Each decision taken by a...
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The video call is a means of communication known by all. But when it is used by businesses, video calling also becomes a tool to improve customer relations. More specifically, video allows brands to enrich their omnichannel strategy and offer an exceptional experience to their customers. The reason why video calling is so interesting is because it can be easily deployed in a multitude of...
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Videoconferencing is a means of communication that has been used by companies for many years to connect geographically distant interlocutors. Until a few years ago, the use of videoconferencing required the presence of a hardware and software infrastructure that imposed considerable constraints. With the emergence of WebRTC technology, these constraints disappear and allow the use of videoconferencing to be democratized and no longer limited exclusively...
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The health measures linked to the global pandemic have led to a change in the use of digital technology on both the personal and professional sides. Video calling has been one of the most used tools since the arrival of COVID-19. Video conversations have mainly been adopted by companies for teleworking and by individuals to maintain social ties with their close relatives. Beyond these uses,...
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